Sales Whaaat??? (So what is Sales Development?)

Sales Development is a process that involves identifying and nurturing potential customers who are not yet ready to make a purchase. The main goal of Sales Development is to create a pipeline of qualified leads that can be passed on to the sales team for further nurturing and eventual conversion into paying customers.

Sales Development involves several key steps:

Prospecting: Sales Development teams use various methods, such as email outreach, social media, and targeted advertising, to identify potential customers who may be interested in their products or services.

Qualification: Once potential customers are identified, Sales Development representatives reach out to them to determine if they are a good fit for the company's offerings. This may involve conducting a brief needs assessment or asking qualifying questions.

Nurturing: If a potential customer is deemed to be a good fit, Sales Development representatives continue to engage with them, providing helpful information and resources to educate them about the company's products or services.

Handoff: When a potential customer is ready to move forward with a purchase, Sales Development representatives hand them off to the sales team for further nurturing and eventual conversion into a paying customer.

Sales Development is an important part of the sales process because it helps companies build a pipeline of qualified leads, increase their customer base, and ultimately drive revenue growth. By identifying and nurturing potential customers who are not yet ready to make a purchase, Sales Development teams can build relationships and establish trust, making it more likely that these customers will eventually convert into paying customers.

Now go out there: Have Fun, Help People and Make Money

Moshe Avrahami

Avrahami Business Development