🤖 AI in GTM: What Happens When We Take a Moment to Think

In the rush to adopt AI, many startups are asking:“What tools should we use?”

But a better question might be:“What are we trying to accomplish?”

At Avrahami Business Development, we often work with founders and GTM teams

who already have AI tools in place — but who are still feeling overwhelmed,

misaligned, or stretched too thin.

So we take a step back.

🔍 Before AI: Clarity

Our first priority isn't implementing more tools.It's clarifying goals, strategy, and tactics — and making sure they actually support each other.

Sometimes that means diagnosing gaps.Other times it means simplifying things that got too complex too fast.

✅ Then We Ask: How Can AI Support That?

When there’s clarity on what the business needs, AI becomes a powerful enabler:

• Helping humans cover more ground

• Making sure critical tasks don’t fall through the cracks

• Speeding up execution without sacrificing quality

• Making lean teams punch above their weight

  
  

📈 The Results?

When used with focus and purpose, AI can help:

• Fill the pipeline with better-qualified opportunities

• Target the right people, with the right messages

• Accelerate cycles — while keeping customer experience intact

• Give team members the headspace to do their best work

We’re not here to tell anyone how to use AI.But we are here to help teams align, simplify, and execute better — with or without it.

AI is a superpower.Let’s use it to move good ideas forward.

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